Here would be the not too common but very creative marketing strategies that you could utilize in your dental practice:
1. Launch a referral program - It's and should really be the top strategy to make use of especially in healthcare related service because it is thought that 92% of individuals trust personal recommendations a lot more than all other kinds of marketing. It's simple but extremely powerful and has got the potential to significantly increase new patient generation to your dental practice. I've listed some ideas on ways to kickstart the program:
- Launch a Patient Loyalty Program - This really is designed in ways where you'd have the ability to collect email addresses & cell contact number for future marketing strategies like email marketing, social networking campaign or mobile marketing. This really is also letting your patients know that you're thankful due to their business.
- Launch a Patient Review Program - This is designed to raise your online reputation. You can selectively hand out cards to patients so they can leave reviews in your social networking sites or other websites like yelp, your Google business page or in your website so that they can claim their rewards.business
- Require a Patient Referral
This is a 3 step guide on how best to ask light-heartedly for a referral:
- Selectively asking - ask only people who you know and who you want, an illustration is really a long-term patient whom you have developed a great rapport.
- Each time a patient has had a great experience - when a patient has been graceful in letting you know that they have had a good experience, you are able to tell them in ways that's not pressuring like, "It's excellent to hear you had a great experience. As soon as your friends or family tell you how bad their experience was, you are able to send them here."
- Use a script - Many thanks for your feedback! I am very proud of we and It's element of our goal to offer a confident experience for patients as you who appreciate what we do. We realize that not everyone includes a positive experience similar to this with their dentists. If you have any family or friends who might enjoy the same experience you've had, we'd love for you really to recommend them to us.
2. Turn your product or service into challenging - What problem do your services solve? Do not opt for the flow of explaining the services that you offer. Instead, make your product the focal point and create challenging for that. For instance, you are able to ask patients dental related questions as well as better is create a quiz on who they believe is following good dental hygiene. It forces them to interact and your business is likely to be unique and top of mind.
3. Use popular hashtags on social networking - Utilizing popular hash tags such as for instance #FlashbackFriday or #ThrowbackThursday can increase how many views you need for your business especially the ones that come in the millennial age group. You might also make use of this so you could target person looking for a particular topic or service so you never know because it may also be a great supply of how you can get new patients to see your service.
More Dental Marketing Ideas
When it comes to there's no shortage of good methods to start. Here are a few more ideas for marketing your dental practice. Take a peek and see that which you think works for your practice.
Get Local with SEO
When people in your target area start doing a search online for a dentist would you appear? An easy way to check is to seize your phone, key in "Dentist near me" and see what comes up. If you're not at the top of the pack you're missing out on lots of new patients and leads.
A goal for your dental marketing efforts would be to rank on local search, like once you typed "Dentist near me", and get found by people in your target market.
Leverage Existing Patients
Along with the aforementioned suggestions, dealing with what your dental practice already has, like existing patients, is an excellent destination for a start. For instance in idea number 1 we discussed creating someone loyalty program. Not merely does this leverage existing patients, it's good business that could (and will) drive referrals to your practice.
Dental Marketing: It's Not Rocket Science
Marketing a dental practice can feel like rocket science, but it isn't, utilizing a little creativity and wise practice can go a lengthy way. Considering just how to please your patients is one way to have more of these!
To Social Media or Not to Social Media
If you're going to make use of Social Media to market you dental practice I will suggest having a moment to think about it.
Social networking is a good dental marketing tool but it requires time, effort and tact. Consistent effort and quality content are a must for social networking to benefit dental marketing. In the event that you or your staff do not need enough time to market your practice, the proper way, on social networking it could be best to consider other options. Other options for engaging social users are hiring an agency, training someone in your working environment to do it or using paid ads to attain social networking users.
Alternative methods to make use of social networking
Additionally, when utilizing paid ads to a target new patients for your practice, make sure that you're only targeting patients in your geographic area. If you're in New York City you don't wish to be marketing to people in Los Angeles, right? It's a simple and costly mistake to make.
Produce a contest and go viral
Using contests is a good way to grow your dental practice. Everyone wants whiter teeth, right? Produce a grand prize, for instance, of teeth whitening for a lifetime (or whatever you want to offer).
As soon as your prize is something everyone wants you'll haven't any trouble getting people to participate your contest. Digital contests can increase your dental practices marketing exposure for pennies. Adding bonus actions to increase entrants chances to win is another way to squeeze a little more from the contest.
There's a 1,001 ways to market your dental practice. Many of them you are able to do yourself. Sometimes, it's better to hire a specialist to do it right, the initial time. You can find out about hiring a dental marketing expert in the box below.